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Shopify Keywords SEO: How to Add Keywords to your Shopify Site

Shopify Breadcrumbs SEO
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In today’s modern society, we live and die by keywords. Our online searches, thoughts, and even behaviors are based on specific keywords. Savvy advertisers and web developers know this. That is why they strive to create an environment based on keywords. Keywords make websites more visible and help put your Shopify store on the map. 

In this article, we are going to discuss Shopify keywords SEO and how you can leverage keywords to make your Shopify store visible to the world around you.

Why are Shopify Keywords Important?

Keywords are crucial to helping your Shopify store become more visible to search engines and users. But why are keywords important to Shopify? 

Here are three reasons why keywords are crucial to Shopify.

#1: Keywords boost your Shopify store based on user search queries

When users go on search engines such as Google or Bing, they type in specific keywords to what they want to find. The challenge is to match those keywords with your Shopify store’s brands and products. If you can do that, your Shopify store automatically becomes easier to find. The goal is to place your Shopify store on the first page of SEO ranking results.

#2: Keywords help search engines “read” your site

AI algorithms look for specific keywords to get an idea of what your Shopify store is about. For instance, using the word “shoes” repeatedly signals to the AI algorithm that your Shopify store offers shoes. However, the more relevant keywords you add, the better idea search engines get about your Shopify store. Adding keywords such as “men’s,” “women’s,” and “kids’” allow search engines to figure out what kind of shoes your store offers. 

#3: Keywords help search engines index your site

Indexing refers to the process search engines use to mark your Shopify store’s existence. Without indexing, your Shopify store doesn’t exist. That is because search engines need to register your store. In doing so, search engines know where to find it the next time someone comes looking for it. Using keywords helps search engines index your store. 

Why should you Add Keywords to your Shopify Store?

In addition to helping search engines find your Shopify store, there are four compelling reasons why you should add keywords to your Shopify store.

SEO. One of the key factors in SEO is the savvy use of keywords. In particular, using keywords in a natural context helps search engines identify your Shopify store as a legit website. 

Internal searches. When we talk about internal searches, we’re talking about searches users do on your site to find products or content. In this case, users type in keywords to find the products or brands they want. 

User experience. Keywords improve user experience by helping users locate and comprehend content quickly on your site.

Target the right customers. Without keywords, your Shopify store may paint with a very broad brush. Instead, using keywords helps narrow down the customers that want your specific products.

How to Add Keywords to your Shopify Store

By now, you might be thinking about where to put SEO keywords in Shopify. The answer is that adding keywords to your Shopify store is a straightforward process. However, adding keywords must be specific to each section of your Shopify store. 

Let’s take a look at how to add SEO keywords to Shopify.

#1: Adding Shopify keywords SEO to product titles

To add Shopify keywords to product titles, follow this procedure:

  • Navigate to the product in your Shopify admin
  • Go to the “search engine listing preview” section
  • Then, click on “edit website SEO”
  • Once you’re there, enter a descriptive title in the “page title” field
  • Click on “save.”

That was easy! Now, there are a few things to remember:

  • Page titles run about 70 characters. That’s characters, not words.
  • Be sure to include relevant keywords
  • Avoid merely listing keywords such as “shoes,” “men’s,” and “casual”
  • Once you’re there, enter a descriptive title in the “page title” field
  • Use readable, coherent phrases such as “Casual men’s shoes in various colors”

This procedure allows you to edit meta descriptions and page URLs. Be sure to include relevant keywords in these fields to add further content for SEO purposes.

Check out this example:

where to put seo keywords in Shopify

In this example, we can see a clear page specific to a product. We can also see a highly detailed product description including relevant keywords in the description. Lastly, the URL shows the relevant keywords needed to optimize the page’s location.

Don’t forget that adding relevant keywords is the best way to make your Shopify store visible and easy to find.

#2: Adding Shopify keywords SEO to product descriptions

In the previous section, we looked at titles for product pages. Now, let’s take a look at how to add SEO keywords to Shopify product descriptions:

  • Start by going to the “search engine listing preview” section
  • Then, click on “edit website SEO.”
  • Once you’re there, enter a descriptive title in the “product description” field
  • Click on “save.”

Product descriptions are edited in the same section as product page titles. They work the same way but with some differences:

  • Keep product descriptions to about 60 to 70 words
  • Be sure to include relevant keywords in a natural context
  • Product descriptions should focus on providing details about the product
  • Avoid overinflated phrases like “This product will solve all your shipping needs.”

Above all, product descriptions should be heavy on details such as color, use, material, and size. Keywords must naturally fit in within the text. A good rule of thumb is to include two to three of the top keywords for your brand and products.

#3: Adding Shopify keywords SEO to Alt Text

Knowing where to put SEO keywords in Shopify Alt text is much easier than you think. Here’s how:

  • At the Shopify admin dashboard, look for “products.”
  • Next, click on the image that you would like to modify
  • There, you will find “edit alt text.”
  • Click on “edit alt text” and enter a description for the image
  • Lastly, click “save alt text.”
Shopify keywords seo

In this image, we can see an example of where you can edit alt text. The specific text for the image is displayed. 

#4: Adding Shopify keywords SEO to the H1 header on a page

The H1 header plays a key role in helping search engines find your content. You can optimize these headers by following these instructions:

  • Pick the product or collection you would like to modify
  • In the “title” field, write a clear title that describes the page or collection
  • Hit “save,” and you’re done

That’s all there is to it! Take a look:

how to add seo keywords to Shopify

You’ll find the title section, description, and specific indications for your H1 headers and titles in the image above. As you can see, editing these fields are quite simple. All you need to do is ensure you use the right keywords and phrases. Using colorful descriptions helps boost your product pages’ searchability. 

Final Thoughts

Using keywords to leverage your Shopify store’s SEO is a great tool. Positioning your Shopify store atop search rankings is the single-most effective way you can use your content to drive traffic, attract new customers, increase revenue, and kickstart profitability.

Please take the time to address your Shopify store’s use of keywords. You will find that keywords can significantly impact your Shopify store’s overall performance.

  • Topics: Amplify

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