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Using our brand

Partners and enterprises, these guidelines are for you. Here you'll find all the info you need to use our assets in a way that honors our brand—and yours—and adheres to our legal restrictions.

Download all brand assets

By using our assets, you agree to our Terms of Use and Privacy Policy.

Primary logo

Use our primary logo for all official Amplify representations. Maintain proper spacing and do not alter proportions or colors.

Monotone black

Monotone white

Icon logo

The icon logo is ideal for compact spaces. Ensure it complements the brand’s aesthetics and is not distorted.

Monotone black

Monotone white

Fonts

Amplify uses Archivo and IBM Plex Sans to create a clean, modern, and professional look. Pair them effectively for headers and body text.

Archivo

IBM Plex Sans

Clear space

Maintain a minimum clear space around the logo to ensure visibility and emphasis.

How not to use our logo

Avoid these practices to preserve brand consistency: no color changes, rotations, or distortions.

Don’t move the icon away from the logo

Don’t bring the icon closer to the logo

Don’t use another color for the icon

Don’t change the proportion of the icon/text

Don’t use gradient on the logo

Don’t rotate the logo

Respect the protection zone

Don’t deform the logo

Colors

Our brand colors reflect Amplify’s vibrant and growth-oriented identity. Use them as specified for digital and print assets.

Download all brand assets

By using our assets, you agree to our Terms of Use and Privacy Policy.

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