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Beauty

Cheekbone Generates 18% of Orders From Bundles

Cheekbone is an Indigenous-owned beauty brand paving the way in sustainable cosmetics

Beauty

Category

Shopify Plus

Platform

Canada

Location

cheekbonebeauty

Website

18%

Avg. increase in AOV

200x

Avg. ROI on Amplify

12%

Avg. additional store revenue

About

Jenn Harper, founder of Cheekbone Beauty, has a simple philosophy. Nature is perfect - everything is used, then recycled or repurposed. That was exactly Jenn’s vision for Cheekbone Beauty - to be sustainable by nature.

Jenn’s ambitions extend beyond sustainability, though. Cheekbone’s aim is to make a difference in the lives of Indigenous youth through donations addressing the educational funding gap, and to create a space in the beauty industry where Indigenous youth feel represented and seen.

Following a successful appearance on Dragons Den, Jenn and her team have been able to grow Cheekbone Beauty into a leading brand in sustainable cosmetics.

“In cosmetics bundles, customers need to be able to choose which shade they want for each individual product. Shopify doesn’t have a built-in solution for this, but Amplify lets us sell bundles exactly how we wanted."
Andrea Pohlmann
Digital Marketing Manager @ Cheekbone

Challenge​

Selling product bundles where individual variants can be selected

Creating bundles that could be customized to match Cheekbone’s brand

The need to easily enable and disable bundles for promotions and sales

Andrea Pohlmann, Digital Marketing Manager at Cheekbone Beauty, explained the issues that Cheekbone Beauty had faced when trying to sell bundled products. As customers needed to be able to select their preferred colors and shades for each item, Cheekbone needed a solution that retained the variants of each individual product within the bundle.

Given that Cheekbone’s website is highly customized and branded, it was also critical for Andrea to find a solution that was customizable enough to display product bundles in a way that matched the existing fonts, colors, and layout of Cheekbone Beauty’s product pages.

Solution​

Amplify’s combo products let customers choose variants

New bundles can easily be turned on and off to test different product Sets

Advanced customization options to blend into Cheekbone’s design

Andrea started using Amplify and found that the app allowed Cheekbone Beauty to sell bundles just as they had planned - with variants that the customer could select, and customization options that made the bundles look like the rest of Cheekbone Beauty’s products.

The app has been particularly effective for selling their most popular bundle - an intro to Cheekbone Beauty’s product line. This is a great seller with new customers who want to try a few different products, and with Amplify, it can easily be sold as one product and purchased in a single click.

Results​

18%

Avg. increase in AOV

200x

Avg. ROI on Amplify

12%

Avg. additional store revenue

Cheekbone Beauty’s best selling product is a bundle created through Amplify, which can also be advertised across Facebook and Google. Overall, the Cheekbone team is seeing a high number of orders come via product bundles and can use Amplify as a tool to test which combinations of products sell the best.

For Andrea, the convenience of Amplify has been just as beneficial as the bundle revenue. Andrea finds the Amplify interface intuitive and easy to navigate, and can easily set up a new bundle in minutes.

With new products in the pipeline and a planned expansion into the US market, Cheekbone Beauty is continuing to grow and rely on Amplify’s bundle automation as their business scales.

“A big area of focus for us is marketing our products, and figuring out the best product combinations to sell. Amplify makes it so easy to set up new bundles, test them, and enable or disable them on our storefront really quickly.”
Andrea Pohlmann
Digital Marketing Manager @ Cheekbone
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