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Classical Academic Press generates 22% of store orders via product deals

Classical Academic Press is a classical education, curriculum, media, and consulting company

Books

Category

Shopify Plus

Platform

United States

Location

classicalacademic

Website

22%

Avg. increase in AOV

600x

Avg. ROI on Amplify

21%

Avg. additional store revenue

About

Classical Academic Press (CAP) brings a touch of flair and creativity to the way classical subjects (including Latin, Grammar, Writing & Rhetoric, and more) are taught. Dr Christopher Perrin, co-founder of CAP, is passionate about classical education and bringing these lessons to homeschooling, charter, public, private, and Christian schools across North America and beyond.

Charles Loder joined the CAP team in January 2021 as a front-end web developer, at a time of rapid growth for CAP due to an increase in homeschooling following the Covid-19 pandemic. He spoke to Amplify about the benefits that CAP sees from product bundles, and how Amplify helps their brand offer a simplified customer journey, particularly for new customers.

“Amplify lets us give our customers the experience that they are just buying one product, to make it easier. This is very important for the homeschool market - we are getting a lot of customers who are new to homeschooling and they really appreciate being able to find and buy everything they need at once.”
Charles Loder
Developer @ Classical Academic Press

Challenge​

Creating a simplified shopping experience for new customers

Automation to avoid manual errors such as applying the wrong discount to an order

Selling 20+ products as one item while maintaining clarity for the customer

Many CAP customers are new to the concept of homeschooling, having turned to this only following the Covid-19 pandemic. For new customers, the CAP e-commerce store could easily be overwhelming, with so many different products, courses, and programs available for purchase.

To ensure that new customers could easily find what they needed, the CAP team wished to create a highly user-friendly shopping experience. They wanted to sell groups of products (student workbooks, guides for teachers, and extra relevant resources) as a single item that was easily discoverable and could be purchased in one click.

Solution​

Amplify’s combo products offered the desired on-page functionality

Discount automation makes royalty tax calculation much simpler

Intuitive PDP layout breaks down individual products for customers

Charles and the CAP team installed and tested several software solutions but ultimately chose Amplify due to the unique combo product functionality. Charles was able to set up a number of product deals and add a unique discount to each one, which was then managed automatically behind the scenes by Amplify’s discount engine.

As a publisher, CAP also has to consider royalty taxes. Previously, discounts were applied to store orders as a separate line item. Their accounting team then needed to apply the discount across products in the order to appropriately calculate royalties. Amplify’s discount system automatically assigns the discount to each relevant product, simplifying this process significantly.

Results​

22%

Avg. increase in AOV

600x

Avg. ROI on Amplify

21%

Avg. additional store revenue

CAP’s combo products have been a success with new customers, with over 20% of CAP’s total store orders coming via the product deals offered throughout their store. Because their homeschooling kits are being sold as a single product, they can also market these across other platforms, such as Facebook ads.

Using combo products, Charles has been able to create more than 60 unique product deals, each displayed on a dedicated product page. Some deals contain 20+ products, but the combo product page layout easily lets customers see the individual products included in each kit.

“Amplify has simplified the front-end experience for our customers, and has made our back-end processes much easier. It's saving our team significant time.”
Charles Loder
Developer @ Classical Academic Press
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