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Outdoor

Malo’o generates 250% higher AOV from product bundles

Malo’o offers durable, portable, and versatile gear for outdoor enthusiasts worldwide

Fashion

Category

Shopify

Platform

United States

Location

malooracks.com

Website

250%

Avg. increase in AOV

88x

Avg. ROI on Amplify

16%

Avg. additional store revenue

About

Malo’o founder and outdoor enthusiast Phil Kelly frequently enjoyed an early morning surf before heading to the office. One day, he left his soaked wetsuit in the back of his SUV, only to remember it when he returned to his car at the end of the day. The stench was horrific, but at least the idea for his new product was born.

In 2016, Phil designed a prototype of his now-patented Malo’o DryRack, a portable, lightweight, and durable solution that lets you dry your gear on the go. After a successful Kickstarter campaign, Phil’s horizons broadened beyond the DryRack. Today, Malo’o (which is Hawaiian for “dry”) offers a wide range of racks, plus their versatile Lounge Wagon, and endless accessories.

“Acquisition costs are high, so we’re trying to make the most of each customer. The bundles we have set up with Amplify help us sell more products and result in a significantly higher AOV”
Phil Kelly
Founder @ Malo'o

Challenge​

High customer acquisition costs

Inability to sell bundles as a single product

Certain bundle apps interfered with slide cart/existing tech stack

High customer acquisition costs meant that Phil was actively looking for solutions to increase average order value (AOV) and generate more revenue from each customer that visited his site. Phil wanted to offer several products grouped and sold as a single product, but struggled to find software that could help achieve this while also retaining the original SKUs as separate line items on each order.

“We tried some other bundle apps but they either didn’t work for us or seemed to conflict with our slide cart. We needed something that was in between a simple bundle app and a product configurator, with inventory management as well.”

Solution​

Selling bundles as single products with Amplify’s combo products

Individual product SKUs are shown on orders

Complete inventory automation prevents selling out of stock products

Phil found Amplify’s combo products, which allowed Malo’o to offer product bundles as single products. Now, customers can purchase bundles of 5-15 products consisting of a DryRack or a Lounge Wagon with several accessories, all from one product page.

Originally, Phil set these up for Black Friday and the holiday season, but has since moved these deals to the Malo’o homepage year-round. Additionally, combo products are used in email campaigns (an effective marketing strategy for Malo'o), just as their regular products would be.

Results​

250%

Avg. increase in AOV

88x

Avg. ROI on Amplify

16%

Avg. additional store revenue

Compared to their regular orders, Malo’o has seen a 250% increase in AOV when customers purchase product bundles, despite bundles being offered with a 15% discount. Phil has recently expanded Malo’o’s bundle offerings to include bundles suited for specific lifestyles - fishing, surfing, van life, parents at ball games, and so on.

Offering pre-configured, lifestyle-specific bundles offers an easy, quick-buy solution for customers who aren’t looking to configure their own products. Malo’o displays these deals in a dedicated bundle collection, as well as on the homepage, boosting visibility and making it easy for customers to find exactly what they are looking for.

“customers don’t necessarily know what they want, but the Amplify bundles make it easy for customers to see all the options and find what they need right away.”
Phil Kelly
Founder @ Malo'o
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