Book a demo

Fashion

Mia Tui Improves Customer Experience with Smarter Bundles

Mia Tui’s beautiful bags are ideal for all occasions, offering the perfect combination of style and practicality

Fashion

Category

Shopify

Platform

United Kingdom

Location

miatui.com

Website

33%

Avg. increase in AOV

82x

Avg. ROI on Amplify

30%

Avg. additional store revenue

About

We’ve all said or heard “I can never find anything in this bag!” before, yes? In 2010, Charlotte Jamme decided to finally do something about it, and founded Mia Tui. As a mother, traveler, worker, and gym-goer, Charlotte had a bag for every occasion. The problem was, none of them were designed very practically.

Mia Tui bags, on the other hand, are created with immaculate thought and consideration. With pockets and compartments for keys, phones, passports, and water bottles, plus practical accessory bags for traveling, Charlotte has thought of everything. Inside, the bags are brightly lined to make it easy to actually see what’s in there. Genius.

We spoke to Charlotte about her journey with Mia Tui, why bundles play an important role in her business, and how Amplify has helped Mia Tui’s growth and success.

“We were selling bundles before Amplify, and they sold well, but for the customer it was very complicated. I had to record videos explaining how to buy a bundle on our store, and we dealt with daily customer questions and issues. With Amplify, it’s been a much simpler process.”
Charlotte Jamme
Founder @ Mia Tui

Challenge​

Initial bundle strategy had poor UX for Mia Tui customers

Receiving a high volume of customer service requests relating to bundles

Multiple steps and clicks increased friction for potential buyers

For Mia Tui, selling bundles had always made sense from a business standpoint. It’s a more cost-effective discounting strategy than offering a pure monetary discount, and is also an effective tactic for boosting sales of older or slower-selling products. Plus, customers buy further into the brand and are able to try more products, adding to the value they can find in Mia Tui.

Although bundling made sense for Mia Tui, the initial system used for selling bundles did not. The experience was not user-friendly for customers, with Charlotte creating videos to explain the process, and frequently dealing with customer questions. Given that Mia Tui already knew the value of selling bundles, their main challenge was to improve this process for their customers.

Solution​

Creating simple BOGO deals with Amplify

Discounts automatically applied - no need for customers to input codes

Customers Only need to select variants, bundle added with one click

Charlotte and the Mia Tui team found Amplify and were impressed by the platform’s capabilities and the level of customer support offered. After some calls and guidance from Amplify’s experts, Mia Tui was able to set up variations of buy-one-get-one (BOGO) deals, and was generating revenue through Amplify within two days!

With Amplify, Mia Tui has been able to offer a separate category of bundles on their website, where customers can find the deal and the styles they are most interested in. They have also introduced a successful cart-page deal, to capture customers that are closer to making a purchase.

Results​

33%

Avg. increase in AOV

82x

Avg. ROI on Amplify

30%

Avg. additional store revenue

Given that Mia Tui already knew that bundles were a successful sales strategy for their business, it’s not surprising that they have seen good results in terms of bundle sales with Amplify. Perhaps more importantly is what’s not captured in the numbers - the improved customer experience and the lack of questions from confused or frustrated buyers.

Mia Tui’s product offerings in recent years have expanded, in part due to the lifestyle changes brought about by the COVID-19 pandemic. Now with clothing, footwear, homewares, and lots of accessories on offer, the scope for bundles has expanded, and Charlotte is looking forward to exploring more of Amplify’s features as her catalog grows.

“Amplify has been a great, cost-effective solution and so easy to plug in. I would recommend it for anyone looking to increase revenue, offer discounts, and upsell different products.”
Charlotte Jamme
Founder @ Mia Tui
Back to top

Book a Demo to Learn How You Can Win Big with Amplify

Discover how Amplify’s powerful tools can drive bigger orders and accelerate your growth.

Trusted by the fastest-growing e-commerce brands​