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Fashion

Mila.Vert Lifted AOV by 33% with Shop the Look

Mila.Vert creates beautiful fashion-forward clothing, without the ethical and environmental issues usually associated with the industry

Fashion

Category

Shopify

Platform

Europe

Location

milavert.com

Website

33%

Avg. increase in AOV

17x

Avg. ROI on Amplify

15%

Avg. additional store revenue

About

Mila.Vert founder and fashion designer Tina Logar Bauchmüller has a passion for simple, classic styles that never go out of fashion. With a modern elegance, her pieces feature flattering cuts, beautiful colors, and fabrics that feel amazing against the skin.

For Tina, creating high-end, beautiful fashion wasn’t enough - the products needed to be made ethically and sustainably, which has become a huge focus of Mila.Vert. All products are crafted in Slovenia, using only high-quality, organic materials, in collaboration with two family-owned sewing companies and a knitting studio.

“We wanted to present as many products as possible to our customers, to increase AOV. We already had sets, but found with Amplify’s “Shop the Look” that we could present these more attractively to our customers.”
Barbara Gibičar
Web designer @ Mila.Vert

Challenge​

Increasing average order value and selling more products

Presenting product sets to customers in an engaging, beautiful way

Finding a reliable software solution that integrated into their store well

For Mila.Vert, a big business goal was to increase their average order value (AOV). As Mila.Vert’s web designer Barbara Gibičar explained, many of their customers really appreciated their products and would happily purchase more items, so it was just a matter of getting the right products in front of the right customers.

Barbara and the Mila.Vert team knew that selling products in sets or outfits would be a good strategy for their brand to increase AOV. However, they needed to find a third-party software that would allow them to integrate sets or outfits into their store. Initially, many of the third-party Shopify apps that Barbara tried were not suitable - either there were technical issues or the appearance of the deals was unsatisfactory.

Solution​

Amplify’s “Shop the Look” feature for shoppable galleries

Increased AOV by presenting more products to customers

An interactive shopping experience via “Shop the Look” galleries

Barbara found that Amplify offered a convenient way to promote outfits and product sets Amplify’s “Shop the Look” feature, Barbara could easily set up different product combinations, and display these in a shoppable gallery with a beautiful lifestyle image associated with each “Look”. This allowed Mila.Vert to showcase as many products as possible to each customer, promoting a larger sale.

Also, the Shop the Look gallery provides an interactive experience for customers and can be targeted as a landing page from Facebook ads. As well as a dedicated gallery page, Barbara was able to display individual Looks on product pages, so that customers browsing a single product could see (and purchase) the related items and get inspiration for how to wear and style each product.

Results​

33%

Avg. increase in AOV

17x

Avg. ROI on Amplify

15%

Avg. additional store revenue

Barbara and the team at Mila.Vert set out to increase their AOV by selling sets, and have achieved this with Amplify. Their “Shop the Look” deals have increased order value by over 30%, and have also helped customers to find new products that match their tastes. Barbara has also seen conversions directly from ads that send customers to their Shop the Look landing page.

Mila.Vert has also found the ongoing support from Amplify to be very helpful. As Barbara explained, “The Amplify customer service has also stood out to us. It’s very fast, responsive, and helpful - any small issue that comes up has been solved almost immediately.”

“Amplify, and especially Shop the Look, feels perfect for a fashion brand. The customer sees the entire outfit, and has the chance to purchase all of the products at once.”
Barbara Gibičar
Web designer @ Mila.Vert
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