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Outdoor

Zenbivy generates 42% of total revenue from Amplify Deals

Zenbivy is revolutionizing outdoor sleeping by ditching the bag and embracing the bed.

Outdoor

Category

Shopify Plus

Platform

United States

Location

zenbivy.com

Website

42%

Avg. increase in AOV

1200x

Avg. ROI on Amplify

23%

Avg. additional store revenue

About

Like a mad scientist on a mission to make sleeping outdoors more comfortable, Zenbivy founder Michael Glavin spent a good 15 years developing the perfect alternative to a traditional sleeping bag. As an avid backpacker himself, Michael had spent too many uncomfortable nights confined to a traditional “mummy” sleeping bag. His solution, the first Zenbivy bed, offers much more flexibility than a traditional bag and accommodates pretty much any sleeping position.

Following a successful Kickstarter campaign in 2017, Zenbivy transitioned to Shopify to start selling their revolutionary outdoor beds. The response was overwhelmingly positive from backcountry enthusiasts who were finally able to sleep in their natural sleeping position. Zenbivy has grown steadily in the years since, selling worldwide to happy (and well-rested) customers.

“A lot of customers don’t want to deal with selecting and size-matching individual components. They just ask “I want a complete Zenbivy bed; what do I buy?”. And Amplify says, “here’s what you buy”. It’s very simple.”
Michael Glavin - Zenbivy
Michael Glavin
Founder @ Zenbivy

Challenge​

Inability to sell products both separately and as a package

Custom coding solutions would frequently break

Other apps didn't transfer correct SKUs to shipping warehouse

The complete Zenbivy bed experience is made up of several separate pieces: The sheet and quilt make up the bed, then there’s the mattress, plus a pillow and a dry sack to keep it all together. For customers new to Zenbivy, understanding which bed goes with which mattress can be a challenge.

The Zenbivy team needed a solution for selling bed bundles as single products, but came across several problems. As Zenbivy founder Michael Glavin explained, “We tried a custom coding solution similar to how Amplify works, but every time we changed our site, it broke.” Similarly, other apps created a custom SKU for a bed bundle, and didn’t transfer the correct product information to their shipping warehouse.

Solution​

A scalable and robust alternative to custom-coded solutions

Bed bundles deliver an improved customer experience

Correct SKUs transferred to shipping warehouse

By using Amplify’s “Looks” feature, Zenbivy could easily give customers the option to add the right mattress, pillow, and dry sack to their order when buying a bed. Amplify’s “Combo Products” allowed Zenbivy to offer bed bundles as single products, so that customers could add the whole package to their cart with one click. Plus, the SKUs of the original products were retained, ensuring the correct products were shipped out to customers.

“One of the big problems we found with a lot of the apps we tested before Amplify was that you could create a bundle, but it wasn’t actually a bundle, it was a custom product. So when someone purchased that, it went through our system as “custom product” and our warehouse had no idea which products needed to be pulled.”

Results​

42%

Avg. increase in AOV

1200x

Avg. ROI on Amplify

23%

Avg. additional store revenue

Zenbivy has seen great success from their Amplify Looks and Combo Products, with a staggering 42% of total store revenue generated via Amplify deals, and an incredible 1200x ROI on Amplify. The ability to point customers in the direction of the bundle they need, rather than explaining each individual product, also saves valuable hours each week when it comes to customer service.

Perhaps surprisingly, the sales of bed bundles are not necessarily what Zenbivy founder Michael Glavin would call the most valuable benefit of Amplify. “It really helps customers to understand our products, and once they understand, they buy. The major benefit for us has been the ability to bundle our products into systems that the customer can easily identify with and see value in.”

“The Amplify deals are more intuitive and scalable than our previous custom-coded solution. Before, if we came out with a new product, we had to re-code, test, and so on. It just makes more sense to partner with a company like Amplify who can take care of that.”
Michael Glavin - Zenbivy
Michael Glavin
Founder @ Zenbivy
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