Ep. 4 – Ashly Knox, CMO at Henson Shaving: Building a One-Product Powerhouse What happens when aerospace engineers decide to reinvent the razor? Ashly Knox, CMO at Henson Shaving, joins us to unpack how a bootstrapped, no-subscription razor brand grew into a cult favorite – without playing by the usual DTC rules. We dive into: • How product obsession beats growth hacks • The upside of saying no to subscriptions • Getting to first-transaction profitability • Why Henson treats marketing like engineering • And why cash flow is the only metric that really matters This is a masterclass in focus, authenticity, and building a brand that actually works. Hosted by Alex Green, CEO at Amplify – helping Shopify DTC brands to grow AOV & LTV with personalized shopping experiences.

Episode #3 – Pooja Parikh (COO, Andie Swim): Designing DTC Growth Around Fit, Flow & Feeling Good What does it take to turn a one-piece swimsuit into a full-on lifestyle brand? Pooja Parikh, Chief Operating Officer at Andie Swim, joins us to share how the brand built an iconic, data-driven swimwear experience—while still leaving room for aspiration, emotion, and great storytelling. We dive into: • Turning a single SKU into a signature product line • Why Andie thinks about ecomm like walking into a store • How to sell both the product and the moment • The power of post-purchase personalization • Why simplicity and intention beat endless SKUs This episode is a crash course in making DTC feel personal – and growing with both style and substance. Hosted by Alex Green, CEO at Amplify – helping Shopify DTC brands to grow AOV & LTV with personalized shopping experiences.

Episode #2 – Mayo Santos (CRO, Revol Cares): From Door-to-Door to DTC Breakout What happens when a door-to-door salesman meets a fashion designer with a thesis that could revolutionize period care? Mayo Santos, Chief Revenue Officer at Revol Cares, joins us to share how he and his wife turned a deeply personal problem into a fast-growing, omni-channel brand- starting with handmade underwear and a blue van. We dive into: • Why talking to 2,500 customers face-to-face shaped their product • The pivot from farmers’ markets to Facebook ads • How Revol scaled from sewing orders by hand to 4,000 retail locations • Why creative targeting in paid acquisition • Building a brand that resonates with underserved customers This is a powerful story of resilience, grit, and solving real problems for overlooked customers – one pair at a time. Hosted by Alex Green, CEO at Amplify – helping Shopify DTC brands to grow AOV & LTV with personalized shopping experiences.

Ep. 1 – Todd Bishop, Co-Founder of Dormie Workshop: Turning Custom Craft Into a Premium Golf Brand What happens when three pro golfers, armed with $2,000 and a dream, decide to handcraft leather golf accessories? Todd Bishop, co-founder of Dormie Workshop, joins us to break down how a family-run business turned one-off headcover designs into a premium brand beloved by pros, collectors, and golf fanatics around the world. We dive into: • Why personalization beats licensing • How Dormie bootstrapped their way to global demand • The secret to 80%+ customer retention • The balancing act between custom creativity and scalable operations • And how passion and sweat equity replaced traditional paid acquisition This is a story about craftsmanship, grit, and building a DTC brand that swings way above its weight. Hosted by Alex Green, CEO at Amplify – helping Shopify DTC brands to grow AOV & LTV with personalized shopping experiences.